Logo Redesign
Logo Redesign
Problem
The WES Logo needed an update to be able to be more usable. It had small text that became illegible when used at small sizes. Also, WES had many sub brand logos that were not needed and causing confusion amongst users.
Scope
Redesign core logo, create a more cohesive logo family, implement logos across the organization.
Role
Lead Designer.
Branding Consolidation - Before
WES had 11+ logo variations.
After deciding which were staying, I was tasked with creating more cohesive and modern logo family, all while keeping the core branding.
Branding Consolidation - After
4 logos were kept.
To make a cohesive look, I put all text on 3 lines. This was particularly important for the core logo which had legibility issues due to the small font size. Filled in the outer oval of the logo mark to fix a pixelation issue and give a more modern look.
I redesigned the IMPRINT Coalition logo to reflect its real name, to use brand colors, and have 3 lines of text to fit in the logo family. See more about the process here.
Core Logo Before and After
To fix legibility issues of the core WES logo, I laid the text out on 3 lines to the right of the logo mark. Also, I filled in the outer oval of the logo mark to fix a pixelation issue and give a more modern look.
Animation
After finishing designing and gathering approvals from senior leadership and legal, I worked in aftereffects to animate it.
View More Work
